8:00 Chairperson’s Opening Remarks

8:15 Changes At The Defense Information School

• Revolutionizing workplace culture to use social media tools more effectively
• How social media tools can be used internally to save time and money

Joshua Salmons
Emergent Media Coordinator
Defense Information School

8:55 Leveraging Social Media Principles Around Collaboration, Transparency, And Participation

• Bringing the DoD and Industry together to achieve compatible investments that meet the goals of the Department
• How DoD is leveraging social media principles to reduce waste, breakdown "silos of excellence," and facilitate inter-agency communication

Dennis Wisnosky
Business Mission Area Chief Technical Officer and Chief Architect, Office of the DCMO
U.S. DoD

10:20 Keynote: Building Community: How GovLoop Went From 0 To 15,000 Members In Less Than A Year

• Connecting nearly 18,000 federal, state, and local government employees
• The tricks of building a community, including fostering conversation, building trust, and viral marketing
• Incorporating a range of Web 2.0 technologies including blogs, YouTube videos, social profiles, Twitter, and discussion threads

Andrew Kzrmarzik
Community Evangelist
GovLoop.com

11:00 Offensive Social Media: Proactively Filling the External Information Space

• Offensive social media differs from passive monitoring-and-reacting by adopting a proactive attitude to providing information about a topic critical to agency missions
• In the competition over information space, providing valuable content, marketing brands and information, and having a multi-platform, pervasive presence are all important
• The key success metric is: When people are looking for online information about your work topic, do they find information provided by you or your organization?

Dr. Mark Drapeau
Adjunct Faculty, School of Media and Public Affairs
George Washington University

1:00 Soldiers: Past, Present And Future – How Social Media Assist With Soldier Moral And Recruitment

• Social media as a tool for soldiers to feel connected CONUS
• The risk of allowing soldier and civilians to connect and communicate through social media
• Using social media platforms to tell the Army story where the youth are at and are listening

LTC Kevin Arata, USA
Director, Online and Social Media Division Office of the Chief of Public Affairs
Department of the Army

1:40 Using Social Media To Give Our Warfighters A Voice

• Encouraging soldiers to blog about military life in theater
• Combating the psychological stress of war
• Training troops of proper use and trusting them to make the right decision

Michael Coderre
Writer and Social Media Analyst
Joint IED Defeat Organization

2:50 JIEDDO 2.0: Social Media Spurs Counter-IED Dialogue

• Embracing social media tools to disseminate counter-IED information
• Reaching out to warfighters, stakeholders, and the general public
• Recognizing and overcoming operational security concerns
• Future new media efforts of JIEDDO

Lisa Browne
Strategic Communications Special Advisor
Joint IED Defeat Organization

3:30 Transparency Vs. Privacy: The Razor’s Edge Of Open Government

• Privacy protection and expanded access to government information
• How much identity authentication is appropriate?
• Is there a downside to OpenID?

Don Thibeau
Executive Director
Open ID Foundation

4:10 Fair Use And Copyright: When Can I Quote Copyrighted Material Without Paying?

• Copyright is a balanced set of rights, not an unrestricted monopoly
• Fair Use permits unlicensed use of copyrighted material in some circumstances
• It's a case-by-case decision, but you don't need a lawyer to make the call

Patricia Aufderheide
Professor and Director of Center for Social Media, School of Communication
American University

5:00 End Of Main Conference