Conference Day One: Thursday, January 21, 2010

7:15 Registration And Coffee

8:00 Welcome And Chairperson’s Opening Remarks

8:15 Keynote: The Emerging Impact Of Social Media On The Organization, Culture, And Function Of The National Guard

Gen Craig McKinley
USAF
Chief of National Guard Bureau

8:55 Providing the DoD with Web-Oriented Architecture to enable optimal usage of Social Media Services

Roberta G. Stempfley
Chief Information Officer
Defense Information Systems Agency

9:35 Networking Break

10:20 Social Software In The IC: Year One Report

  • One year has passed since the Office of the Director of National Intelligence launched its collaboration venture called "A-Space"
  • Nearly 100% of eligible analysts from throughout the Intelligence Community have joined
  • Interesting trends are rewriting conventional wisdom about the power of collaboration

Dr. Michael Wertheimer
Technical Director
National Security Agency

11.00 Addressing Social Media Concerns: The US Navy’s Approach To Guide Service Members Online Engagement Practices

  • Proactively pushing content to our external media customers as important stories and issues develop
  • Using different social channels to express the different messages of the US Navy
  • Creating social communities for service men and their families as well as veterans

CAPT David Werner, USN
Assistance Chief of Information for Strategy and Communications Integration
Department of the Navy

11:40 Strong New Media Policies And Guidance Of The USAF To Actively Engage Web 2.0 Applications

  • Training and educating Airmen on the proper use and techniques for engaging in new media
  • Developing social media guidelines for your department
  • Communicating effectively with their command and the public
  • Current USAF social media products

Capt Chris Sukach
USAF, Chief of Emerging Technology
Air Force Public Affairs Agency

12:20 Lunch

1:30 The National Guard And Their Use Of Social Media For Domestic And Crisis Response

  • Used domestically as well as abroad, Social Media is a great way for our families and Citizen Soldiers and Airmen to stay connected.
  • Examining the use of social media during the North Dakota Floods and other domestic response situations
  • Using Twitter and other social media in crisis response plans to quickly spread the word
  • Complementing traditional methods of reaching the public in response to a crisis

Rick Breitenfeldt
Chief, Social Media Branch
National Guard Bureau Public Affairs

2:10 Looking Further Than Twitter And Facebook For Social Media Success On The Web

  • Solid strategies on measuring success and all the tools you need to succeed in the fastest growing marketing medium on the web
  • Do I really need to dedicate time on social media? Can't I just play around for a few minutes here and there?
  • Getting started in the social media space: creating the content that works for you

Matt Van Horn
Business Development
Digg.com

2:50 Networking Break

3:35 Increasing The Impact Of Virtual Worlds For Returning Veterans: Second Life And The Coming Home Project

  • One in eight Americans now uses some kind of 3D online Virtual World
  • A self-formed veterans’ group in the Virtual World Second Life has over 900 members
  • Can we harness this phenomenon to provide healing and social support for returning veterans?

Dr. Jacquelyn Ford Morie
Senior Scientist/Project Director
USC Institute for Creative Technologies

Ms. Cathy Kominos
East Coast ICT Rep
USC Institute for Creative Technologies

4:15 The Democracy Video Challenge - Engaging Youth Through New Technology

  • Engaging a key demographic (youth) using Web-2.0 tools
  • Calling for user-generated material on a foreign policy priority and providing a platform for their views to be heard and discussed
  • Engaging with and listening to people around the world

David Shelby
Office Director, Bureau of International Information Programs
US Department of State

4:55 End Of Day One

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